Based on the latest information for 2025, here are the most successful ways to earn income on TikTok:
- TikTok Creator Rewards Program: This improved version of the Creator Fund pays creators based on qualified views and rewards per 1,000 qualified views (RPM). To be eligible, you need at least 10,000 followers, 100,000 video views in the last 30 days, and must be 18 or older.
- Brand Collaborations: Partnering with brands through the TikTok Creator Marketplace can be highly lucrative. Creators with over 100,000 followers can join the marketplace to connect with brands for sponsored content opportunities.
- Affiliate Marketing: Promoting products through affiliate links can generate significant income. Popular programs include Amazon Associates and Shopify Affiliate Program.
- Selling Merchandise: Creating and selling your own branded merchandise can be a great way to monetize your TikTok following.
- Live Streaming: Going live on TikTok allows you to receive virtual gifts from viewers, which can be converted into real money.
- TikTok Creativity Program: This program offers additional monetization features for eligible creators, including early access to new tools and exclusive events.
- Sponsored Content: Creating content for brands outside of the Creator Marketplace can also be a significant source of income.
To maximize earnings, successful TikTok creators often combine multiple monetization strategies, focusing on creating high-quality, engaging content that resonates with their audience while maintaining authenticity.
